4) An online auction such as e-bay has transactions that are predominantly: 4)
A) Business to consumer
B) Consumer to business
C) Consumer to consumer
D) Business to business
E) None of the above
5) A marketing manager considering representation of his or her company on a portal should
consider:
A) Estimated cost of customer acquisition
B) Estimated lifetime of portal
C) Audience of site
D) Reach of site
E) All of the above
6) Portals typically: 6)
A) Include news services only
B) Include search engines only
C) Include directory services only
D) Include search engines and directory services only
E) None of the above
7) A portal used by a large, diverse audience is: 7)
A) A communications portal
B) A horizontal portal
C) A vertical portal
D) A geographical portal
E) None of the above
8) A revenue model is typically: 8)
A) One element of a business model B) The main component of a business model
C) B and C D) None of the above
9) Alternative revenue models are: 9)
A) WWW, WAP, HTML, XML
B) Intranet, extranet, Internet
C) Subscription, affiliate, advertising
D) B2B, B2C, C2C, B2C
E) None of the above
10) Dell.com is an example of: 10)
A) Sales intermediary B) Search engine
C) Destination site D) Portal
11) A revenue model which involves repeated payments for content or a service 11)
A) Subscription model B) Retail model
C) Affiliate model D) Advertising model