Hi there,
I have a niche website at http://www.3holepuncher.org
basically what it does is that it allows 3 holes to be created.
I realised that searching this term “stapleless stapler” gives me a high rank at the serp -11
compared to 3 hole puncher without quotes at rank 19.
There is also variants of the keyword 3 hole punch,3 hole paper and 3 hole paper punch but all of them rank much lower.
Basically,when I went to google keyword analytics.The keyword global monthly search is the same for all the variants.
Should I modify my website to include all the variants of the keyword,it should be able to bring up the search engine ranking higher?
Categorized | Affiliate Marketing 101
Importance Of Keyword Variants In Website?
Posted on January 9, 2011.
Hi,
you choose one variation of the key phrase. here is an example:
70% of people search for sunglasses
30% of people search for sun glasses
if you search for them, you will see different results per key phrase. no one web site has “covered” both variations.
You do not need to modify your website, just add in keywords that are related to your niche. Google will rank you higher when you have the related keywords variants.
What you need to do is to create different web pages targeting different keywords variants. Do internal linking to each other via anchor text.
You can use the free adwords keyword tool to help you find out the keywords that people are searching online.