What do independent film companies (UKFC) do to target a niche audience?
and what do the big six (Paramount, Universal ect) do differently to target a mass audience?
Thankyou!
Posted on May 3, 2011.
What do independent film companies (UKFC) do to target a niche audience?
and what do the big six (Paramount, Universal ect) do differently to target a mass audience?
Thankyou!
the big studios just have a bunch of money to use to blitz advertise and do tie-ins with other big businesses for things like toys for kids and/or other collector items having the movies’ name and images all over the place; and big studios tend to pick projects that have broader appeal, meaning that they are also bland enough to not offend anyone.