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One further measure popular with niche sites is to have a domain name exactly matching the term, which helps the search ranking. If StainlessSteelRings.com is not available one might resort to using Stainless-Steel-Rings.com or StainlessSteelRings.biz
Usually in the internet marketing world a niche site is dedicated to a narrow sub-topic for which the site can be easily ranked in search engines. Rather than making a site about “jewelry”, which gets 961 million exact search results, a niche site might specialize in “stainless steel rings” gets 1.23 million results when searched with quotes.
One further measure popular with niche sites is to have a domain name exactly matching the term, which helps the search ranking. If StainlessSteelRings.com is not available one might resort to using Stainless-Steel-Rings.com or StainlessSteelRings.biz