Aiming your marketing efforts to a very small buyer population (like “smokers” or “bowlers”). If I sell bowling balls, it is too expensive to advertise in Time Magazine. My money is better spent in Bowlers Monthly Magazine.
Posted on September 29, 2011.
Aiming your marketing efforts to a very small buyer population (like “smokers” or “bowlers”). If I sell bowling balls, it is too expensive to advertise in Time Magazine. My money is better spent in Bowlers Monthly Magazine.
“Niche” means a small portion of total buyers. Therefore niche marketing means marketing done keeping a small portion of total buyers in mind. For example, if a company launches a product for left-handed boys, it can be called a niche product.