Question: 1
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
Question: 2
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Question: 3
Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?
a. Online
b. Course
c. ecourse
d. Cheap online course
Question: 4
According to Google’s double-serving policy, websites are disallowed from:
a. creating more than one AdWords account featuring the same business or keywords
b. creating more than one AdGroup featuring the same business or keywords
c. creating more than one Ad featuring the same business or keywords
Question: 5
What is the correct way of calculating the CTR (Clickthrough rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
Question: 6
State whether true or false.
If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.
a. True
b. False
Question: 7
Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clickthrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clickthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Choosing specific keywords will result in higher clickthrough rates.
Question: 8
Which of the following statements about campaign dates is correct?
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default, AdWords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end date has been specified.
Question: 9
Is it possible for you to limit the number of impressions you will allow per month for a particular campaign?
a. Yes
b. No
Question: 10
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Because Adwords is applying a discount on the total billed clicks displayed on the content network
Question: 11
Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
Question: 12
The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
Question: 13
Is it possible to set a maximum CPC (cost per click) at the Ad group level?
a. Yes
b. No
Question: 14
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Question: 15
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
Question: 16
State whether true or false.
A CPM pricing model means advertisers pay for impressions received.
a. True
b. False
Question: 17
This question is based upon the figure shown below
Question:
In the above ad, how can you make visitors reach hairloss.com/signup?
a. By adding hairloss.com/signup in the ad copy
b. By changing the display URL to hairloss.com/signup
c. By changing the destination URL to hairloss.com/signup
d. By hyper linking the ad title to hairloss.com/signup
Question: 18
State whether true or f