Have started affiliated marketing of e-books about relationship and sexuality since October 2009. Till now, have problems in converting traffic into sales. I rely heavily on article marketing, till date, I have submitted over 200 articles on various sites, one of which is at ezines. I post 3 articles a week. I have also created a blog and it now has over 300 postings and have a daily traffic of over 300 visits. I have also signed on social networking sites, forums and also ping my blog regularly. I have signed up for back links or reciprocal links on various directories. Till now, my sales are very pathetic.I can’t even more than US$100 per month and sales are very sporadic. I have paid close attention to using keywords such as choosing those keywords which boost a monthly search of at least 500 on my headings and 1st few paragraphs of my articles.
I’m not sure what went wrong. I have been doing things very diligently, consistently and in a very disciplined manner.
I need some advice in how I can successfully convert the traffic to my sites into real sales as well as any other advice on how to turnaround my situation. Thanks for your advice and suggestions.
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Need Some Advice About Affiliate Marketing?
Posted on January 22, 2012.
Sounds like you need to focus on conversion, it’s hard to do very scientific split testing without a larger number of sales, you certainly should read up on sales copy, perhaps a book or 2 by some of the veteran copywriters, a lot of the techniques that worked 30 years ago still apply. You can monitor smaller things like bounce rates, load speed is one big factor, but individual pages that too many users immediately leave probably need a rework, while moderate quality or spun articles are sufficient for SEO purposes, better quality pre-sell copy is needed on your pages, in some cases you need to avoid saying too much, leave some suspense that must be resolved by the product. If you have any uncertainty of your writing skills it might be worth outsourcing some high quality copy, perhaps you can have a “guest author” who writes in a different female tone, some, certainly not all product makers provide decent sales letters that may make a starting point.
Please keep in mind that the economy is not doing well. People have less money to spend, so will not be buying books.
For a long time, only Science Fiction has sold at all well. People like to be diverted from life, rather then be instructed in how to live a better life!
A spoonful of sugar will catch more flies, then a gallon of gall.
Sorry to hear, Harry. You seem to have put a lot of organised effort into this. But the truth is probably that the product is not in demand. There can be a big gap between what people want and what people need. In some product categories, customers buy more of what they want than what they need. Maybe look into developing a related product so that all your marketing do not go to waste. This time, please test the product first before spending this kind of time on marketing. $100/month (out of 300 visits/day) is fairly indicative of how the market has received your product. Again, sorry to be the bearer of bad news. It does sound like you have tried a lot of the marketing tricks already.
Try the 4 hour work week blog for ideas on how to test the product. It is a blog that I read every now and then for the same purpose.