After my question ‘Did you feel insulted by John Cena’s comment on Raw last night that said ..’ this has got me thinking about how many of you are knowledgeable in regards to WWE & it’s audience?
It’s no secret that WWE’s fans are a lot of kids, but it is actually proven statistics that the audience of kids are very very small, theirs a clip somewhere of Vince saying this (maybe Youtube) & how kids are classed as under 12’s, teens then adults from 16 upwards, however the majority of fans are actually between 20’s up until mid 40’s & even above, mainly in their 20’s & 30’s however is the biggest audience, of which they know through ticket sales & audience stats.
That’s not taking away how big & important the audience of kids are, as although it’s only a very small percent, because WWE is so huge that small percentage of kids makes a hell of a lot of money for WWE by merchandise sales, specially with all the John Cena merchandise.
I was wondering how many of you actually know/realise this as judging by some of the answers in the previous question, it made me wonder.
When you listen to the crowds chants, they are dominated by adult voices, unless Cena appears which it’s girls & kids & the boo’s are dominated by adults, but think about things such as the Ziggler chants, this is pretty much the whole arena & these are fans of wrestling, whichj is why Ziggler gets cheered even though his character is a hell, but it’s because he is so good at what he does (No one bumps & sells the way Ziggler does on the roster, he’s very old school which proves that old school is the best), also the fact that all the old school stuff is marketed so much & saving WWE TV a lot now (the re-occurance of this from IC belt, to ice cream bars, to legends appearing & mentioned so much in promo’s is all a part of this), also shows that the WWE audience is actually made up of mainly adults.
However, the small percentage of kids is still huge enough to keep happy because of the size of WWE, they make so much money from the kids buying merchandise.
Debate away & trolls feel free to troll also, as this is also another post with a perfect opportunity for you guys!
Categorized | Affiliate Marketing 101
How Many Of You Actually Think That Wwe’s Audience Is Mainly Kids?
Posted on July 1, 2012.
its not kids. kids cant buy tickets to wrestling shows….. if you looked at the fans the majority of them were adults. john cena is like the wwe and does not know how to do math
Actaully they largest demographic are kids.
My estimate is about 45% of viewers are minors and 55% are adults
Blame John Cena.
Look I don’t watch wrestling religiously like you but I’ve seen it a couple of times it’s appalling setting a really bad example to all those kids I know P1s that watch that and is really into it it’s shocking and appalling no wonder fights break out at school. Shocking stuff
I totally agree with you. I think the WWE is drowing now because of the kids. They started to become more who’s heel and who’s face. People over the age of 14 don’t care about that crap anymore. It’s who can wrestle and who can’t. Who has mic ability and who don’t. It’s like when randy orton used to be the biggest heel in the wwe. He destroyed the whole mcmahon family but we still cherred him wile the 9 o clock bed time kids booed him. We cheered him because randy orton is one hell of a wrestler. His technical wrestling is so smooth. Like you said about dolph ziggler, he sells better than John Cena T-Shirts. I think if wwe can give us more of the older fans what we want, the product.would be better.