If you’re like me, your business may attract a certain clientele… Sometimes, I feel like I’m doing the same thing over and over again without much variety because… well… I’ve found my niche!!
A niche clientele is one where the same type of client comes through the door, asks and buys the services that you offer. Usually, it’s because you’re either great at that work, or that you have positioned yourself in that line of work. Social media, advertising, word of mouth marketing, testimonials all contribute to a niche clientele. What we should be thinking about is how to build that preferred client base…and how to tackle it…??