Apparently, some parents are outraged at the “Bright Young Things” ad campaign, which have a Spring Break theme, and models that are so young as to be almost flat-chested. (pic in link)
Even Justin Bieber appeared and sang during a fashion show for VS.
Is it just good business for Victoria’s Secret to go after this target market, capitalizing on a society that already sexualizes young girls?
What part should parents play in this?http://shine.yahoo.com/fashion/is-victor…
Categorized | Affiliate Marketing 101
Do You Think Victoria’s Secret Is Wrong To Target Teens And Tweens For Ad Campaign?
Posted on March 31, 2013.
I think it’s alright if they want to target them, like others have said, it’s all marketing and what’s best for their business.But I don’t really think the line they created is appropriate – “Feeling Lucky?” (and all of those other ones) aren’t right for a tween or even teen to be wearing in my opinion. I think they should leave slogans like that off of them.
Parents always don’t have that much control over these things. If their kid wants to wear it for some reason, one way or another they’ll probably find a way. They can talk to their daughters or threaten punishment, but I don’t know if that always does that much. It’s not going to change the mindset of those girls.
It is wrong. Children don’t need to be wearing special (potentially racy) underwear. I work in retail and I’ve seen toddler underwear that have similar themes and phrases on them.
It’s like telling young girls that the only way they can fit in or look/feel good is if they’re wearing VS underwear or racy underwear. What kind of message is that? I’m 29 and I wouldn’t have worn that when I was in middle school, let alone high school.
I see parents who let their young kids and tweens go into Abercrombie and VS and buy clothes from there. They are WAY too young to be wearing clothes from those stores. And then the parents wonder why there are social/moral/ethical issues going on with their kids. If parents actually watched what their kids buy or even not buy their kids those clothes, maybe things would be different.
Victoria’s Secret is at least partially responsible for the objectification of women and girls. A company headed by a woman and promoted by women, no less.
Teens buy clothes, so it makes sense that clothing retailers would advertise to that market.
I don’t think one can really blame clothing companies for marketing and promoting what buyers want. For underage teens, It think it’s the role of parents to monitor what their kids purchase. Parents can also choose to boycott companies who’s practices they disagree with.
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Provocative marketing to the young has gotten somewhat out of control. Access and exposure. Young minds are being overwhelmed with information. More movies are putting far under age actors in dialogue and scenes they have no business being in. It isn’t important to the story. It’s bs and it is getting perverted to a degree. It needs to be dialed back.
I don’t think it’s wrong, they are ones who most buy them and help with their self image and confidence, could help to do better in school socially and academically. It’s on the parents how their kids know how to be morally to not go out strutting it off and not be provocative. Victorias secret is just trying to sell and help…pstents need to be aware of what their girls do with it though.
This only annoys me because i know so many parents just wouldn’t care!
I was in the shop getting some films for the kids the other day, and this woman was buying her son (who was clearly still at primary school) games that were for 18 year olds.
I see mothers parading their toddlers, caked in make up and looking like little strumpets, in beauty pageants
Women in the newspapers under the heading “I’m teaching my daughter to pole dance” or “i’m buying my teen daughter a boob job”
Like, what the hell is wrong with these mothers? It’s like they want to serve them up on a plate!
And as for those knickers..,hah. Over my dead body..
No. I wore VS in middle school, only because I liked the way it looks. What are they worried about, that young girls only choose their underwear based on the possible reactions of boys/men? That is ridiculous.
If anyone thinks their daughter should just wear beige and black granny panties, they are quite messed up. It is fun to shop, and picking out underwear is an easy way for a young girl to start expressing herself in that way.
I don’t think that cute lingerie and swimwear will create a promiscuous young woman =^-*=!
My mom waon’t even let me go into Victoria’s secret and I don’t see why. Its underwear for goodness sake. I like to match in my underwear and wear the lacy stuff. Just because I wear the stuff doesn’t mean I’m going to go out and start spreading eagle for every guy. My friend’s dad secretly takes us and no he is not a pervert; he waits outside the store.
Well, I think it’s low class for the company to do this. However, why the outrage? If parents actually did their jobs they wouldn’t have to worry about who Victoria’s Secret advertises to.
Lol capitalism and morality?It’s wrong but people will buy into it anyways.
I hope these girls have a brain to tell them not to buy the product
No it’s fine.