Affiliate Marketing Secrets

I own a website, the only website, with the person’s actual name, based on an internet star. The person who it’s based on gets 200,000 views a day… mine, at the moment, 100 per day. Reason my count is so low is because I JUST finished it. I don’t have the time nor energy to keep on with it and would like to sell it. I think, due to the name itself and the fact that the person’s 200k views a day could translate big into my traffic, and there is a lot of room for advertising on the over 3,000 pages of the site, I would market the website on an auction with the Buy-It-Now price at about $119,000, and set the reserve at $75,000. I’ll just be testing the waters. Since it’s a niche market I don’t have many comps, but the person who gets 200k views a day makes mid 6-figures, has 75k subscribers, and I think his traffic, due to the nature of the site, can mean big traffic on my site.
So, what I’m consulting ya’ll YA folks, is do you think $75k-$120k is too much? Too little? Just right? Even if you need more information, based on what I’ve said, what do you think would be reasonable?