Affiliate Marketing Secrets

I am currently drafting a business plan for an online brokerage firm that fills a niche. Neither my partner nor I have any investment certifications or experience (we will hire the necessary people); however, from my research I see that in order to be a broker, you must have a Series 7 certification. My question is who within an online brokerage firm is required to hold such a certification, at the minimum?
1) Nobody since computers will be doing the investing and not people.
2) At least one of the principle founders/partners.
3) At least one of the hired executives or managers.
4) Anyone within the organization regardless of their position.
5) The company itself can acquire a Series 7 certification irrespective of the people within the organization.