Affiliate Marketing Secrets

1. A meeting for 30 people requires a meeting room and
overnight accommodations for the participants. All the hotels
in the area are booked during the scheduled time of the
meeting. The best choice for a meeting site is a
A. guest inn. C. conference center.
B. convention center. D. cruise ship.
2. Sam Brown is a corporate agent at Worldly Travel in Akron,
Ohio. Which task would he most frequently perform for his
corporate clients?
A. Making dinner reservations
B. Booking airline reservations
C. Planning a city sightseeing tour
D. Making a cruise reservation
3. You’ve just booked a flight into Chicago for your client. You suggest a car rental and a
hotel room during his stay. This is an example of _______ selling.
A. target C. niche
B. cross- D. up-
4. In putting together a meeting event for a group of business people, what is the correct
sequence?
A. Establish the budget, negotiate prices at the hotel, set objectives of the meeting
B. Plan the day-to-day program, establish the budget, promote the meeting
C. Plan menus, select the site, plan the day-to-day program
D. Select the site, negotiate prices, create the housing and registration forms
5. Selling travel is
A. no different from selling any other product.
B. comprised of making reservations and processing orders.
C. a result of knowing your products, your clients, and the sales process.
D. becoming less important in the travel industry due to technological advances.
6. Which task is an example of a management-based service offered by a travel agency?
A. Monitoring travel policy C. Changing a ticket
B. Booking a noncommissionable hotel D. Providing visa service
7. Your client has paid a $400 deposit toward a cruise. You send an agency check to the
cruise company along with a(n)
A. receipt. C. itinerary.
B. invoice. D. cover letter.
8. You’ve completed your sales presentation, during which time you’ve presented your
recommendations, answered all of the client’s questions, and overcame all concerns.
The client is nodding his agreement to the trip but still hasn’t offered to buy. What
should you say at this point?
A. “Perhaps you should think this over. I’ll call you tomorrow for your decision.”
B. “Do you have any more questions?”
C. “Well, what do you think about taking the trip?”
D. “Let’s call the cruise line now and reserve the cabin you want.”
9. Usually, the first step in planning a corporate or association meeting is to
A. promote the meeting through advertising and publicity.
B. establish the budget.
C. establish objectives of the meeting.
D. negotiate for the best prices.
10. Which of the following would be considered benefits of a resort hotel?
A. Three outdoor pools
B. MAP plan so clients don’t have to bother finding restaurants
C. Complete spa facilities
D. Indoor parking garage
11. You’re a corporate travel agent working at Global Travel in Boston. You’ve booked a
reservation for a corporate client, Harriet Snowe, who works at EBSCO in Ipswich,
Massachusetts. You created the PNR in your agency’s GDS and transmitted the reservation
to EBSCO, where the passenger’s flight coupons are automatically printed at a
machine. This method of ticket delivery is called
A. prepaid ticketing. C. manual ticketing.
B. electronic ticketing. D. satellite ticketing.
12. ABC Corporation is planning a two-day meeting in the Los Angeles area for its ten
leading store managers, who are arriving from different parts of the country to attend.
Accommodations are required for one night. The best site for this event is a
A. spa.
B. hotel near the airport.
C. downtown convention-style hotel.
D. resort on the beach.
13. You’re planning a four-week group tour to the Orient. How much time prior to the
departure date should you allot for developing and promoting the tour?
A. One year C. Four months
B. Six months D. One week
14. Your clients have just told you that the cruise to Mexico sounds great. You respond by
saying, “Do you want me to book the outside or inside cabin?” This is an example of
a(n) _______ close.
A. choice C. direct
B. assumption D. summary
15. Bob Williams was one of the top General Motors car salesmen last year. His company is
sending him and 20 other top producers on an all-expense paid trip to Hawaii for a job
well done. This is an example of a(n)
A. special-interest trip. C. convention trip.
B. affinity trip. D. incentive trip.
16. Bob Jones, a travel agent from Sunshine Travel, is qualifying a client for a cruise vacation.
Based on what he knows about the client, he recommends a cruise line from the
agency’s preferred supplier list. This is an example of _______ selling.
A. up- C. directed
B. niche D. cross-
17. Which of the following people would have the strongest motive to travel?
A. Someone who wants to get away from family pressures
B. Someone who wants to increase his or her self-esteem
C. Someone who wants to feel a sense of security
D. Someone who want aff