Affiliate Marketing Secrets

1. Compare brick- and- mortar and click- and- mortar organizations.
2. Why is buying with a smart card from a vending machine considered EC?
3. Why is e- learning considered EC?
4. How does EC facilitate customization of products and services? ( Hint: See Online File W1.11.) 5. Explain how EC can reduce cycle time, improve employees’ empowerment, and facilitate customer support.
6. Compare and contrast viral marketing with affiliate marketing. ( Hint: See Online File W1.11.)
7. Identify the contribution of Web 2.0. What does it add to EC?
8. Distinguish an enterprise social network from a public one such as Facebook.
9. Carefully examine the nontechnological limitations of EC. Which are company- dependent and which are generic?
10. Why are virtual worlds such as Second Life related to EC?
11. Register at ibm. com/ enterpriseofthefuture and download IBM’s study “ The Enterprise of the Future” ( IBM 2008). In one page, summarize how the enterprise of the future differs from today’s enterprise.