Affiliate Marketing Secrets

Hi,
I own myself a business that has 2 kiosks and 1 location. The name is trademarked and so is the logo. It is a great niche cafe .
In a beautiful beach town where I used to live an existing cafe is for rent or sell. This included the existing business and property.
I contacted the owner of the building and the old manager left and business has been dwindling, even though they still do great businesses.
He wants to me to come in and take over the spot and re brand it with my business. I would move down and run the place and implement my ideas.
What is the best way to partner on this?
He is just the owner of the building but I would be using all of his equipment.
He offered to sell me the space but I am not wanting to purchase.
He said he would like equity possibly.
What options would you suggest to him? This is my brand and I would be re branding the whole operation.
Just looking for some options to propose to him. He would not be my boss, but just the landlord. But he does have an existing customer base and equipment.
Thanks

No and yes no and no.
No it is not a niche business. Very few people cut their own hair…so the hair business is a universal business, not a niche. THough certain hairdressing styles can be a niche (African hairdressing in a mainly white city, English speaking hairdresser in China…that sort of thing).
Yes it is niche because most of your customer base is in the local area (people go to their local hairdresser)
and finally no, because the best way to promote a hairdressing business is to give people a good haircut, their friends say “I like your hair cut, tell me where you went” and may cross town to go to a good hairdresser.

We want to use our Affiliate Marketing skill set to develop a long term business, rather than just being a middle man. Although that’s been the convenience of being an Affiliate Marketer, but at the same time you don’t want to stress about depending on one product or one offer. You want to have a customer base you can count on. For example, in Diet space instead of a top 10 diet pill review site, like many people are doing, you might want to check out doing a free diet program. That might sound overwhelming, when you think of sites like SparkPeople and eDiets, but you don’t have to go all out and make it perfect. Just start with good and then go great. For example, a free diet program, that can even be online training, like videos on how to eat, just providing value.
This actually more fun than looking at your competitors and doing the same kind of review sites that they do because they’re too scared. The point of all this is to sell affiliate stuff on the back end. And of course, since you’re developing a customer base on the front end, you’re collecting those leads which means you can sell them, including your own products later on. You can even sell the list if you want. I’m not into selling lists because I think the list is about the relationship you have with them but some people do that and it adds to their bottom line.
Another example offer free training videos on your topic and its sub niches. This is something I’m doing on WebHosting break. For example, people who are starting a website, they may be curious about WordPress or SEO, SEM, PPC, PPV all that stuff, and want to know where to turn. When you’re at our level, in terms of our skill set, its easy to forget the level we were at once. It’s easy to forget how much value you can provide. Its easy to forget that you could help some people out by sharing information you already know.

Info Prodigy by Steven Clayton & Tim Godfrey Launching Soonby Pawel Reszka on July 27, 2010

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