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Hey Joseph Here,
So yup, there’s no way around it – keyword research is the foundation of every good affiliate marketing business. It doesn’t matter if you’re an organic search guru or a PPC baron, you’d better be able to pinpoint the keywords that matter and become competitive for them as fast as possible.
I’ll admit that when I got started, keyword research was always at the bottom of my to-do list. I almost never seemed to get to it on time. That’s obviously changed over the years, because to be a true super affiliate, you’d better have some fantastic keyword lists.
So, for all the marketers out there who don’t know where to start with their keyword research or who do but dread doing it, here are some tips that I’ve been using for some time now to great effect.
Basic Research
To get started, you need to do some basic research. You probably have a very rough idea of what people are searching for – the simple keywords that every good marketer pinpoints early on. But, that initial list is the same as brainstorming for a novel. Sure, you have a rough outline, but you still need to sit down and write the thing.
I like to get started in the Google Keyword Tool – it’s free, easy to use and has a decent amount of data to draw from. Like most free keyword tools it’s not 100% accurate and is based on PPC data, so if you’re working on an organic campaign, it’s not going to be exactly what you’re looking for, but it’s a good start.
To get started, you can use Google Keyword Tool and enter a basic term or phrase into the search tool. You can enter multiple terms, but for now, just one will do. I’ll use “lose weight” as an example. The top level of search results will be terms that use the basic term, and will include things like: