Affiliate Marketing Secrets

It seems like if I want to have any real success in promoting my own self-serving agenda, I need to affiliate myself with an important-sounding cause. Should I maybe claim to be a Christian and appoint myself the head of a church? Because there are so many little sub-factions and stuff within the church, no one really knows what all Christianity entails anymore. So even if they call me out, I can just dismiss them as infidels and Minions of the Adversary.
y’all see the parallel now? isn’t “feminism” (descriptive, not prescriptive) getting a little cultish?