If I go on ‘ www.fakenamegenerator ‘ and use it on this offer ‘ http://www2.web.com/diy-website-design/a… ‘ is using the fake info I get illegal?
Posted on 07 July 2011.
If I go on ‘ www.fakenamegenerator ‘ and use it on this offer ‘ http://www2.web.com/diy-website-design/a… ‘ is using the fake info I get illegal?
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Posted on 02 July 2011.
34. There are several basic strategies for business uses of information technology. What is an appropriate use of information technology (IT) if a company wants to develop a competitive innovation strategy?
A. Using IT to diversify and integrate into other products
B. Using IT to develop a unique new market
C. Using IT to reduce the cost of business processes
D. Using IT to focus products at a selected market niche
35. A large retail business whose primary customers are the end-users of their products wants to reach international customers with their products and services. How could this business use Internet technologies to create the greatest strategic advantage?
A. Develop an Internet tracking system to determine how many international customers are interested in their products.
B. Open sales offices in foreign countries that are connected to the corporate intranet to do in-person marketing.
C. Implement an e-commerce solution and use Web sites for promoting the sales of products and services with interactive service and support.
D. Do market research in foreign countries and send e-mail to potential customers in target markets.
36. A company completes employee performance reviews once per year and relies on management to give each employee a fair and accurate appraisal. The company has implemented a new enterprise system that has a human resource (HR) module. By re-engineering the employee performance processes, how should the company most effectively use the new HR module?
A. To capture performance reviews online and store for future management review
B. To track performance goals, measure employee performance, and provide quarterly results against goals
C. To collect employee satisfaction metrics and provide aggregate reports to management
D. To enable employees to review prior performance appraisals online and print them as needed
37. How can creating a virtual company provide a company with competitive advantage?
A. By studying in detail the information needs of users within the company and developing products to address those needs.
B. By ensuring the accuracy, integrity and safety of business activities and resources.
C. By establishing rigid structures that create stable, long term relationships between customers and suppliers.
D. By creating flexible and adaptable alliances and exploiting fast-changing business opportunities.
38. How does establishing a Knowledge Management System provide a competitive advantage for a company?
A. It helps re-engineer a company’s business processes.
B. It reduces the amount of change in the marketplace.
C. It streamlines administrative reporting.
D. It helps with innovation resulting in high quality products.
39.
How does establishing a Knowledge Management System provide a competitive advantage for a company?
A. It helps re-engineer a company’s business processes.
B. It reduces the amount of change in the marketplace.
C. It streamlines administrative reporting.
D. It helps with innovation resulting in high quality products.
40. A hacker creates hidden ways to access a network in case the original entry point is discovered. Which type of security risk is this?
A. Logic Bomb
B. Back Door
C. Sniffing
D. Dumpster Diving
41. What would be used to defend against Denial of Service attacks?
A. Use encryption software to protect data that resides on company servers as well as information transmitted over the Internet.
B. Deploy biometric security so access to crucial data servers is limited to only those who need access.
C. Purchase and install adware scanning software on all company computers and update software periodically.
D. Have backup web servers with multiple routers that limit connections to each server.
42. Which security measure would defeat a potential Internet-based attack to a company’s computer system?
A. Creating backup files using child, parent, and grandfather file types
B. Ensuring that all application systems have a Graphical User Interface (GUI)
C. Developing a Disaster Recovery Plan
D. Instituting a policy to limit access to databases by Database Administrators
43. Which type of system would provide the most effective disaster recovery method for a hospital’s patient information system?
A. Backup Code System
B. Biometric Security System
C. Computer Controls System
D. Fault Tolerant System
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Posted on 27 June 2011.
syllabus and portions for all semesters for the affiliated colleges of anna university…
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Posted on 14 June 2011.
1) A ________ is a set of procedures and sources managers use to obtain everyday information
about developments in the marketing environment.
A. marketing research system
B. marketing intelligence system
C. vertical system
D. product management system
E. marketing information system
2) ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A. Perceived usefulness
B. Customer perceived value
C. Competitors market share rate
D. Report rating
E. Failure avoidance rate
3) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. product
B. creative product
C. new idea
D. innovation
4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A. sales force surrogates
B. advisory panels
C. customer feedback systems
D. external networks
E. intermediaries
5) Most established companies focus on ________ when it comes to innovation.
A. incremental innovation
B. demand innovation
C. competitive innovation
D. everyday innovation
E. continuous innovation
6) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A. A marketing information system
B. A promotional campaign
C. A marketing database
D. A marketing intelligence system
E. A marketing research system
7) The value proposition consists of a cluster of benefits the company promises to deliver; it is
A. customer expectations
B. Customer loyalty to the company
C. business processes
D. total customer satisfaction
E. customer experience with the company
8) Purchase decisions are based on how consumers perceive prices and what they consider tobe the ________ price—not the marketer’s stated price.
A. current sale price
B. current actual
C. referent price
D. last purchased price
9) A ________ consists of a group of customers who share a similar set of needs and wants.
A. market segment
B. market target
C. market level
D. market slice
E. market group
10) Marketers usually identify niches by ________.
A. examining the demographics section of The Handbook of Marketing
B. dividing a segment into subsegments
C. producing products that can be used in a variety of ways
D. allowing consumers to gravitate toward product brands
E. conducting VALS tests
11) Which of the following is generally considered to be the last step in the marketing research process?
A. Make the decision.
B. Present the findings.
C. Draft the report
D. Control the environment.
E. Analyze the information.
12) ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A. Demographics
B. Marketing intelligence
C. Marketing management
D. Marketing research
E. MIS (marketing information system)
13) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________.
A. sampling procedure—how should the respondents be chosen?
B. sample cost—how much does sampling cost?
C. sample supervisor—who will lead the sampling effort?
D. sample security—how to protect the sample data?
E. surveyor skill—who will do the surveying?
14) ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Promotion
B. Packaging
C. Physical evidence
D. Place
E. Price
15) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line.
A. direct
B. dramatic
C. soothing
D. leveraged
E. abrasive
16) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. dominant the manufacturers they do business with
B. contend with dwindling customer bases
C. aggressively pursue market expansion and diversification strategies
D. aggressively pursue take over strategies
E. aggressively “squeeze” manufacturer margins
17) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. similar
B. identical
C. commodity-type
D. over the Internet
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Posted on 09 June 2011.
Once fukushima melted down, the news about anything in Japan just disappear in the US. Oh sure there is non stop stock market talk because to this government, money is all there is in the world, but I was wondering if anyone had information on the “human” interest side. Did they totally evacuate that island? Where are the homeless being kept now? Who if anyone is helping them? Why do they want all that information to remain top secret? They continue to have 5.0, 6.0 and 7.0 earthquakes daily there and yet not a squeak out of our bought and paid for news media in America. All working for the almighty dollar. If you have any REAL word on the welfare of the tsunami victims I’d like to hear it. If you are just guessing, then keep it to yourself.
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Posted on 05 June 2011.
i appeared for the common entrance exam conducted by the university of pune and now the results have been declared but no information is given regarding how the admissions would take place… no information is given about the counselling. do i have to apply to each affiliated colg seperately or will there be a common counselling for admissions to all colleges offering the mca/ msc comp sc. courses?
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