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Case: Bridget Blair – Linden Leaves?


She had no business plan but 10 years later she is one of NEW ZEALAND’s most successful entrepreneurs. when Brigit Blair set up Linden Leaves 1- years ago, she broke the golden rule by setting up without a business plan. ‘ A five-year plan?’ she laughs. ‘ we didn’t have a five-week plan.
a decade later, Linden Leaves’ range of New Zealand-made body care products are sold from Auckland to London and many points in between, Christchurch-based Mrs. Blair, 54, is well on the way to becoming a government business adviser’s pin-up, the sort of entrepreneur the government’s job ministry loves to champion.
‘I launched without really knowing what i was getting into and without a business plan. i did everything wrong. For four years I exported only to Korea and Japan – probably the most difficult markets in the world. if i had really thought about it, i probably would never have taken the first step. Passion a good deal of hard work go a long way i guess.
source: dave king, ‘ getting it right by doing it wrong’, the dominion post (wellington), 1 July 2004.
1. Based on Brigit’s experience, would you still recommend a business plan or would just wing it?
2. What were secrets of her success without a business plan?

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