Affiliate Marketing Secrets

OK…first, I’m a heterosexual guy. I was at a local mall and walked past a “Victoria’s Secret” and a “Pink” store. The colorful panties and pictures of the models certainly caught my eye. As I continued to walk on, I wondered to myself if these retailers are primarily trying to target female buyers or to get my heterosexual male attention (to possibly buy for a female significant other)….or both? I would suppose that gay, lesbian and transgendered individuals may be interested as well….