Tag Archive | "Male"

Affiliate Marketing – How to Market to the Male


Not many people think about the gender of the people they’re marketing for. That’s where commissions are being lost. As much as you’d like to think that your marketing is focused, if you’re not acknowledging how your copy sounds to the male or female ear, you’ve got some work to do. Don’t quote me on this, but when people just “market” without considering gender, they generally market to the male ear. What does the male want to hear?

In general, males are not so concerned about the emotional aspect of anything really. This is the most common reason why relationships break up; females tend to want to talk about something and be heard, where as men are happy simply, “doing things”. We’re practical but when we’re looking to buy something online, we’re just the same as women. We only buy from sources we trust. So what does this mean for the Affiliate Marketer in a male-dominated niche?

Screw the sappy emotional stuff. We want cold hard facts. Is it going to work or is it not going to work? How long is it going to take? And the biggest question there is, show me the proof. Don’t try and dance your way out of the questions because you’ll be dancing away from commissions. You want to engage with him and earn his trust? Take him head on. Answer his questions. Be no-nonsense.

Having said all this, to completely ignore the emotional aspect of purchasing would be to put your commissions in danger. Don’t forget the age-old tenet of marketing: “people purchase with emotion and justify with logic”. The guy, whatever he’s buying, must be here in the first place. Why is he here? What’s his problem? Why couldn’t he solve it? What does he want? You’ve still got to ask and answer questions like these, but it doesn’t mean you have to collapse into a puddle of tears with him when he tells you he’s been trying to build muscle but he can’t. Empathise, but don’t waste his time. He wants someone who gets where he’s coming from.

So just remember. Prove, don’t persuade. Answer his questions, don’t waste his time. Only ever show as much emotion as you expect the person on the other side of the computer to show. Pretend you’re a mirror. You want to be an exact image of your prospect. They want to see someone who they can empathise with.

Johnson Kee is an Affiliate Marketer based in Melbourne, Australia.

Related Affiliate Marketing Articles

Posted in Affiliate Marketing 101Comments (0)

Why Is Male Circumcision Still Legal In The U.s.?


I find the fact that parents are mutilating their baby’s genitals at an age in which they cannot affiliate themselves to a particular religion for religious purposes as a sort of “branding” technique as reprehensible, and I’m circumcised.
For those who say it is “hygienic” or beneficial to have such an operation performed ; it is also hypothetically beneficial in a medical sense, to cut off a female infant’s nipples – breast cancer can be avoided this way, and the damage is merely “superficial”. Would you like it if parents were allowed that option for their female babies? How about removing a kidney, as that reduces the chances for kidney cancer by 50%?

Posted in Featured ArticlesComments (0)

Is It Ok For A 43 Year Old Single Male To Search For His “niche” In Life?


I am a 43 year old male who has been in sales for many years but is starting realize that I may not be in the right line of work. I am engaging with people but I am not a passionate sales guy. My salary is great and I work for a great firm but I am actually thinking of finding my true talents and strengths and following their voice. I am taking tests to find my true strengths and talents and have found that the sales industry may not be my natural fit.
Since I am a single guy at my age I have the “luxury” of time to search for my calling in life. Is this too socially odd or weird from a social norm perspective? Is it too weird that a 43 year old man is looking for his calling?

Posted in Affiliate Marketing 101Comments (0)

Would You Encourage Your Guy To Shop In A Male Version Of Victoria’s Secret?


Suppose their was a “Victor’s Secret”, and it sold sexy bikini briefs and silky pajamas
and robes, and colognes-things like that-but not marketed for gays, but for all men?

Posted in Affiliate Marketing 101Comments (0)

Would You Encourage Your Guy To Shop In A Male Version Of Victoria’s Secret?


Suppose their was a “Victor’s Secret”, and it sold sexy bikini briefs and silky pajamas
and robes, and colognes-things like that-but not marketed for gays, but for all men?

Posted in Affiliate Marketing 101Comments (0)

Knights Of Columbus Barred By Catholic University Because It Only Accepts Male Students?


Roman Catholic, Jesuit-affiliated Gonzaga University in Spokane, Washington has refused to recognize the Knights of Columbus as an official student group because — wait for it — the Knights of Columbus is a Catholic organization.
Gonzaga administrators notified the students who had sought the school’s official seal of approval last month, reports The Cardinal Newman Society’s Catholic Education Daily.
“The Knights of Columbus, by their very nature, is a men’s organization in which only Catholics may participate via membership,” reads a letter written by Sue Weitz, vice president for student life. “These criteria are inconsistent with the policy and practice of student organization recognition at Gonzaga University.”
This is a stand that must be admired. Sexist discrimination must be outlawed. Do you agree?

Posted in Featured ArticlesComments (0)

Archives

Powered by Yahoo! Answers