Affiliate Marketing Secrets

I’ve been caught in a pretty vicious battle for a while now between writing exciting, entertaining genre stories like paranormal romance that I can just start from a blank paper and go without plotting out or putting too much thought into – and the extremely slow, hard work of trying to put together “masterpieces” I’ve been working on for years and that have grand, delicately-interwoven plots & messages…
Holy hell, that was a long sentence. Sorry. Anyway – got any advice for how I can solve this battle? I can’t figure out if I’m a literature writer being lazy and giving into easy caves or a fun genre writer who’s insecure about producing “lighter” fiction. It’s probably both, but that’s really not helping my focus. Basically, I’d appreciate any pointers on how to find my “niche”.