Affiliate Marketing Secrets

I myself shop occasionally at VS for underwear or nicer PJ’s, but would never bring my daughter into one of their stores. I have heard people say that marketing campaigns reflect our culture, but I think that is false, sometimes they attempt to DIRECT our culture. I cannot figure out how taking my daughter into a Love Pink store and exposing her to uber sexy underwear (and t-shirts, and yes even jogging suits) could be good for her. Is it really in a young girls best interest to be “hot”? And if not, why would we as consumers want to promote or advertise for a company that targeted 10 year old girls with sexy clothing?

OK…first, I’m a heterosexual guy. I was at a local mall and walked past a “Victoria’s Secret” and a “Pink” store. The colorful panties and pictures of the models certainly caught my eye. As I continued to walk on, I wondered to myself if these retailers are primarily trying to target female buyers or to get my heterosexual male attention (to possibly buy for a female significant other)….or both? I would suppose that gay, lesbian and transgendered individuals may be interested as well….