Affiliate Marketing Secrets

My friend purchased the website Researchislam.com, we still havent set it up yet!
We are looking for ideas to make this website really pop out.
Any suggestions are fine. We are not looking for actual content, like topics to write about. We are looking to fill a niche, so we are looking for a general outline.
Maybe things you thought other Islamic Websites lacked. It is going to initially be in English.
Thank and Salam wa alakoum