Affiliate Marketing Secrets

The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home.
How might this medical group tailor its marketing mix to appeal to this segment?

Is Al Queda better off today than four years ago?
Is bin Laden better off today than four years ago?
Are 4 million employed Americans better off today than four years ago?
Is GM, Chrysler, and all their affiliates better off today than four years ago?
Or, is it simply ok to pick out one segment and, if THEY are not better off today than four years ago, then nothing else matters?

in marketing a term niche marketing is used. why is it important for a marketer to focus on a niche segment. explain with the help of an example.
P.S pls give a proper answer .. this question is going to come in my exam .. its a 10 marks question …. and plsss give a proper example too … very urgent …
thanks in advance 🙂

1) A ________ is a set of procedures and sources managers use to obtain everyday information
about developments in the marketing environment.
A. marketing research system
B. marketing intelligence system
C. vertical system
D. product management system
E. marketing information system
2) ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A. Perceived usefulness
B. Customer perceived value
C. Competitors market share rate
D. Report rating
E. Failure avoidance rate
3) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. product
B. creative product
C. new idea
D. innovation
4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A. sales force surrogates
B. advisory panels
C. customer feedback systems
D. external networks
E. intermediaries
5) Most established companies focus on ________ when it comes to innovation.
A. incremental innovation
B. demand innovation
C. competitive innovation
D. everyday innovation
E. continuous innovation
6) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A. A marketing information system
B. A promotional campaign
C. A marketing database
D. A marketing intelligence system
E. A marketing research system
7) The value proposition consists of a cluster of benefits the company promises to deliver; it is
A. customer expectations
B. Customer loyalty to the company
C. business processes
D. total customer satisfaction
E. customer experience with the company
8) Purchase decisions are based on how consumers perceive prices and what they consider tobe the ________ price—not the marketer’s stated price.
A. current sale price
B. current actual
C. referent price
D. last purchased price
9) A ________ consists of a group of customers who share a similar set of needs and wants.
A. market segment
B. market target
C. market level
D. market slice
E. market group
10) Marketers usually identify niches by ________.
A. examining the demographics section of The Handbook of Marketing
B. dividing a segment into subsegments
C. producing products that can be used in a variety of ways
D. allowing consumers to gravitate toward product brands
E. conducting VALS tests
11) Which of the following is generally considered to be the last step in the marketing research process?
A. Make the decision.
B. Present the findings.
C. Draft the report
D. Control the environment.
E. Analyze the information.
12) ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A. Demographics
B. Marketing intelligence
C. Marketing management
D. Marketing research
E. MIS (marketing information system)
13) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________.
A. sampling procedure—how should the respondents be chosen?
B. sample cost—how much does sampling cost?
C. sample supervisor—who will lead the sampling effort?
D. sample security—how to protect the sample data?
E. surveyor skill—who will do the surveying?
14) ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Promotion
B. Packaging
C. Physical evidence
D. Place
E. Price
15) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line.
A. direct
B. dramatic
C. soothing
D. leveraged
E. abrasive
16) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. dominant the manufacturers they do business with
B. contend with dwindling customer bases
C. aggressively pursue market expansion and diversification strategies
D. aggressively pursue take over strategies
E. aggressively “squeeze” manufacturer margins
17) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. similar
B. identical
C. commodity-type
D. over the Internet

Entrepreneurial twentysomething Clay Walker, co-owner of The Emerald Planet with Scott Fletcher, agrees. “I think there is a huge void in the lunch segment between fast food and fine dining,” he says. “That’s the void we’re trying to fill, because people are looking for value, healthfulness and portability. Now people can get quality food for just a dollar or two more than they’d pay for fast food — I think that’s what people are really excited about.”
Wrap purveyors are banking on taste-bud tedium, heightened healthfulness and the relentless rat race to help them carve out a new niche. The way they see it, wraps-designed for ultimate eye appeal with their colorful green-spinach and red-roma-tomato tortillas and their exotic, flavorful fillings-will banish the mealtime blahs. “We offer our customers the possibility of finding something different day after day,” says Fletcher. “They can eat Thai food one day, Chinese the next and Jamaican the day after that, and the only thing that binds these meals together in any way is that they are all wrapped in a tortilla.”
SERIOUS ANSWERS ONLY PLEASE!

Mass marketers such as Target and Venture Stores often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A.Niche marketing
B.Differentiated marketing
C.Undifferentiated marketing
D.Concentrated marketing
E.Target marketing