Posted on November 22, 2010. Tags: brand loyalty, consumer, fastest growing segment, hygiene products, information, leading brand, Long, mouthwash, preferred brand, Salesmanship, test market, travel size, western markets
As a salesperson for Hygiene Inc (HI), you have been sent the following information on a new product you will soon sell. Using this information, how would you develop your presentation?
The Product: The product is a new mouthwash or oral antiseptic called Fresh
Mouth. It is a red liquid packaged in a new, uniquely shaped bottle. It is
produced by HI, a corporation which has an established niche in the toiletries
and hygiene products market.
Fresh Mouth is available in a full line of 4 sizes: 6 oz (the perfect trial and travel size), 12 oz (2nd largest fast-moving size), 18 oz (accounts for 41% of consumer sales) and 24 oz (fastest growing segment in the mouthwash market)
The most important goal is to gain multiple-size distribution i.e going in with all 4 sizes at one time will aid in achieving this objective. As with other markets, there is size loyalty as well as brand loyalty in the mouthwash business. It was reported that in a recent Nielsen study, 18% of shoppers who did not find their preferred brand size did not purchase at all. Our experience shows we can expect 40% better improvement in accounts where we have multiple sizes on the shelves.
Test Market: A proven success in the western markets, Fresh Mouth had 9.8% market share 9 months only after the launch of its advertising campaign. Laboratory tests proved that the Fresh Mouth formula is superior to that of the leading brand. It was significantly preferred to competition in consumer product tests. There was high repurchase rate of 50% after sampling.
Posted in Affiliate Marketing 101
Posted on November 22, 2010. Tags: college, customer service, discount option, Download, idea, mac, Microsoft, microsoft office, microsoft site, Mistake
So as the title says, I accidentally downloaded Microsoft Office for Windows on my Mac. I have no idea how this happened, but it did. I am a college student, and there is a student discount for buying office. Somewhere between clicking on this student discount option on the mac page and checking out I agreed to download the Office for windows instead of office for Mac. I dont know how this happened, but it did and I didnt notice until after I paid for it and had downloaded the file. At this point the file failed to run and I realized I made a mistake.
The download was through a company called Digital River which seems to be an affiliate of Microsoft. I was linked to this website directly from the Microsoft site. I plan to call their customer service in the morning to see what they have to say, but I was hoping someone may have had this problem already and could answer my question before then.
Posted in Featured Articles
Posted on November 22, 2010. Tags: Facebook, Networking, niche, Number, Overwhelmed, Sites, social networking sites
Facebook has inspired a number of niche social networking sites. Do you use any other social networking sites other than FB? Does keeping up with all of your networks ever overwhelm you?
Posted in Affiliate Marketing 101
Posted on November 22, 2010. Tags: addy, blue screen of death, computer, death, error conditions, Facebook, Load, load test, load testing, peak load, peak loads, question survey, screen, stress test, usage patterns
i got this email from an unknown email addy asking if i wanted to take a 3 question survey for facebook. i did not open it until today. when i tried to get on fb today my computer went to a blue screen which is also known as blue screen of death. going to my email from my laptop asked if i wanted to do the survey blah blah blah and in the fine print said that fb was not affiliated with the website. i went and unsubscribed my email addy. however the same email had different content than what i had from my laptp[. this is what my phone email said
Load testing is the. process of putting demand on a system or device and measuring its response.
Load testing is performed to determine a system�s behavior under both normal and anticipated peak load conditions.
It helps to identify. the maximum operating capacity of an application as well as any bottlenecks and determine which element is causing degradation.
When the load placed. on the system is raised beyond normal usage patterns, in order to test the system’s response at unusually high or peak loads,
it is known as stress.testing. The load is usually so great that error conditions are the expected result,
although no clear. boundary exists when an activity ceases to be a load test and becomes a stress test.
what is this? where did it come from? why is my computer all of a sudden having issues and shutting down? does anyone have any suggestions?
Posted in Featured Articles
Posted on November 22, 2010. Tags: Answer, Armed, asker, British, Celtic, celtic fans, dear readers, great war, Held, heroic efforts, heroism, hm forces, islamic extremists, world peace, yahoo answers
I, personally, hate it when people don’t ask the question in the “question” box, here I am though – doing it myself!
The only reason being that this one requires some background.
Essentially, a Celtic fanatic asked a question about another Celtic fanatic (according to the asker) pondering whether or not we all loved the alleged fanatic because of his benevolent behaviour.
As I read this question several days after reading about Celtic fans waving banners similar to those waved by Islamic extremists when confronted with HM Forces heroism, I responded negatively:
“Probably trying (desperately) to get some credibility and public support for Celtic fans? Big Fail!! Reject the Poppy and give up your human rights in this country, scum.”
This answer got deleted.
I have appealed to YA, with this:
“By deleting my answer – you accept that every member of the British Armed Forces that died, didn’t die for a cause or reason. You relish the deaths of members of the British Armed Forces. You believe that people should be allowed to be affiliated with organisations which denounce Britain’s heroic efforts in attempting to crush tyranny, free people from oppression and ultimately achieve World Peace. And that those people and their supporters should have a louder voice than those people who support our lads and Britain’s efforts?
Politics aside, we are talking about the war dead. Since the beginning of the Great War in 1914.
Should the war dead be hated or sainted?
You decide, Yahoo Answers.”
Ultimately my question, dear readers, is – Am I right for respecting our war dead, or is Yahoo right for supporting anti-British sentiment?
There will be an update to this one, I promise!
Posted in Featured Articles
Posted on November 22, 2010. Tags: Answer, Armed, asker, British, Celtic, celtic fans, dear readers, great war, Held, heroic efforts, heroism, hm forces, islamic extremists, world peace, yahoo answers
I, personally, hate it when people don’t ask the question in the “question” box, here I am though – doing it myself!
The only reason being that this one requires some background.
Essentially, a Celtic fanatic asked a question about another Celtic fanatic (according to the asker) pondering whether or not we all loved the alleged fanatic because of his benevolent behaviour.
As I read this question several days after reading about Celtic fans waving banners similar to those waved by Islamic extremists when confronted with HM Forces heroism, I responded negatively:
“Probably trying (desperately) to get some credibility and public support for Celtic fans? Big Fail!! Reject the Poppy and give up your human rights in this country, scum.”
This answer got deleted.
I have appealed to YA, with this:
“By deleting my answer – you accept that every member of the British Armed Forces that died, didn’t die for a cause or reason. You relish the deaths of members of the British Armed Forces. You believe that people should be allowed to be affiliated with organisations which denounce Britain’s heroic efforts in attempting to crush tyranny, free people from oppression and ultimately achieve World Peace. And that those people and their supporters should have a louder voice than those people who support our lads and Britain’s efforts?
Politics aside, we are talking about the war dead. Since the beginning of the Great War in 1914.
Should the war dead be hated or sainted?
You decide, Yahoo Answers.”
Ultimately my question, dear readers, is – Am I right for respecting our war dead, or is Yahoo right for supporting anti-British sentiment?
There will be an update to this one, I promise!
Posted in Featured Articles