Hi..I was hired, recently as a marketing people in my company. They are running a taxi business, with the number of 4000 fleets of taxi around town. This is a niche, linear business. Taxi driver pay the rental to the company:profit for us. Customer pay fee to the cabbies:cabbies’ profit. How to diversified this business, instead of following the same business cycle?any ideas please…
tq
Categorized | Affiliate Marketing 101
How A Company With 4000 Units Of Taxi Fleet Can Expand And Diversified It’s Business?
Posted on January 8, 2011.
It’s a pretty interesting business, easy for both the cabbies and business. Maybe you could expand on these ideas:
1) Have a special payment method for cabbies who consistently rent cabs, that way it’s easier.
2) Have some kind of referral program. Tell all the cabbies they can ‘get a month free’ or something (not sure how it works) for getting more people to rent from the business.
Sorry if these don’t help