Hi,
I’m rewriting the content for my lead generation property website which is voluntarily down (because the current host is in Indonesia or somewhere and load times are pathetic!!).
For my new content and site, I have been asked to add the key phrases into the content of the site but just cant seem to put the phrases in because they are grammatically incorrect (even so, they are the most searched for phrases in the niche i work).
Does the phrase in the content have to match EXACTLY or can i change “Sell House Now” to “Sell MY House Now”?
Any help would be great!!!!!
Thanks
Categorized | Affiliate Marketing 101
Adding Phrases To My Website For Seo?
Posted on February 7, 2012.
I would not use clumsy grammatically incorrect phrases, while they might help with the search spider, as your ranking gets high enough to justify their sending a human reviewer that poor language could hurt your ranking. “Sell MY House Now” would probably help as well.
Google software patents talk about Latent Semantic Indexing Technology they appear to be using that can recognize the subject of an article even though the exact phrase does not appear in it. http://www.seobook.com/archives/000657.s…
It’s helpful to include your keyword in the window meta title, the page header, in the body text and if it’s appropriate in the file name and alt text of an image, you can do this without stuffing in keywords in unnatural ways. Meta keywords are ignored by major search engines, the meta description may only be useful when it appears as a human readable summary text for a search results.
Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?
Login to your Doodlekit website and go to the Admin Tool. Click on the Settings menu. Then click on the sub-menu called ‘optimization’. To keep things simple, use the ‘Site Wide (Default)’ settings. Here you will see where to enter in your ‘Keywords’ and ‘Site Description’.
Optimization for misspelled words has great potential, and here’s the main reason. The competition for popular keywords is getting increasingly tougher, yet people would consistently misspell search queries – up to 10% according to some research.
Here’s an example: “mortgage” has 49,500 exact match global monthly searches, while the misspelled “morgage” has 3,600 exact match global monthly searches. Quite an opportunity to chase after, isn’t it?
Writing grammatically poor copy for your website is not the best option.
Here are some suggestions for you to optimize for misspelled keywords:
1. Use ‘often/commonly misspelled as …’ expression.
2. Employ typo keywords in non-prominent places, such as alt tags.
3. Add misspellings to user-generated sections of your site, like forum and blog comments.
4. Build links with misspelled keywords in anchor texts.
5. Target the misspellings with micro-sites: it might be worth building specific microsites around most promising misspelled keywords.
6. Use PPC, i.e. add misspelling to your paid search campaigns.
As for your question regarding the exact match in the keyword text: no, you should vary that.
The best strategy is to have a core keyword, e.g. “sell house” and a dozen of varieties, e.g. “sell house now”, “sell my house now”, “sell your house through best website”, “how do I sell my house”, etc. This way you’ll have more room for writing a compelling copy to appeal to both users and search engines.
Hope this helps,
Kim