I decided to conduct my own examination.
I just listened to a 2 hour block of the Rush Limbaugh show on his San Francisco affiliate, Talk 910 AM.
In as liberal of a city as there is, in that time, Rush had 31 paid advertisers and 7 PSAs (Public Service Announcements). Only 1 paid ad was a campaign ad. All the other paid ads were from actual sponsors, including H&R Block, Toyota, Comcast, Lifelock, and numerous local sponsors. Nobody selling gold for some reason.
Yes, in 2 hours, there were probably an extra 3 or 4 PSAs. Hardly enough to put Rush out of business.
Yet if you listen to the Left, you’d think Rush is on life-support.
Categorized | Featured Articles
What’s All This Talk About Rush Losing Advertisers?
Posted on March 16, 2012.
7 advertisers that left tried to get back with Rush
Rush told to swallow sand
http://blamebush.typepad.com/blamebush/2…
It is the Mission of the left to bash, slam, boycott, and try to silence, any voice that opposes their leftist, socialist agenda.
It won’t work.
Some will drop out… more will want in.
Also, his listernship is UP… which is very important.
Within 6 months, the sponsors that left will mostly be back.
Who on the left are you listening to?
I haven’t heard anyone say that he was likely to lose his SHOW…… but he certainly lost some advertisers.
Ok, its a free market. I don’t have to buy anything either. That is how free it is.
31 advertisements in 2 hours? Jesus Christ…
You guys don’t get it, do you?
“It did what all ads are supposed to do: create an anxiety relievable by purchase.”
~Wallace
You are missing the point.
Losing advertisers does not hurt Rush directly. Rush is syndicated, he gets paid regardless. The local stations that carrying his program and who live by advertising dollars are the ones that are probably hurting a bit.
In the short term is that a problem? Probably not.
In the long term could it become a problem for some of the smaller market stations? Yes unless new advertisers are found.
I listened to him today and did not notice any dead air. On my local station just the same boring commercials as always when I would prefer to hear content. (I do wish he would go back to social commentary and news analysis; I’m burned out on politics, to which he has become addicted.)
he lost like 50 sponsors… and he’s got hundreds…
clearly not life support…but that’s got to sting some no matter what they say…