I know people market their craft and small niche businesses on FB.For the life of me I can’t figure out how to set something up to do this. I don’t want to do it from my FB page that I use for friend and family posts. So how can I do this and keep them separate.
Make a business Page http://www.facebook.com/pages you can create a page thats separate
Okay, so you’ve got two options. Set up a business entity page (like your personal page except that you can only “like it” as opposed to friending it) or you can actually advertise on FB. The former is free, and the later is not.