I mean, for sure we all know Fuji and relate the Fuji name with its products -film rolls, photographic paper, photo processors, etc.- But only a few consider Fuji as an important camera manufacturer, despite Fuji has been here for a while, has offered a set of models in almost every field -from pocket cameras to SLRs; from film to digital- and apparently it’s enjoyed financial health most of the time…
A photo teacher once told me: Fuji has always offered simple and dependable products, but while we all have used their films, paper and machines for years, their cameras are a well kept secret…
Was he right, or Fuji is not in the league of the big names and its cameras aren’t real keepers in our list of good products?
Categorized | Affiliate Marketing 101
Is Fuji An Underrated Cameras Manufacturer Brand?
Posted on May 26, 2013.
FUJINON lenses have been one of the mainstay lenses used in television broadcast … for decades.
Fujifilm has made lenses for many of the portable video cameras you see at sporting events, whether the camera is made by JVC, Philips or other maker.
Fujifilm once made a dSLR that used Nikkor lenses and for that reason, the late entry into the dSLR market has put them at a marketing disadvantage. This has NOTHING to do with the quality of their products. Look again in ten years and see where they are in market share.
In 1987, Canon was known as an amateur camera. Nikon and Pentax were the choice of professional photographers from the early 1960’s. Slick marketing and unbelievable “deals” with news agencies, news papers and high profile professional freelance photographers, put Canon on the “map”. Something similar could happen, but it was Pentax slow adoption of a bayonet mount lens system and Nikon’s old school photographers clinging to their manual focus lenses, helped Canon just to the head of the class in the early 1990’s. Nikon and Canon still account for over 70% of the camera systems sold and are in about a dead heat at this time.
Look at the new large sensor cameras (APS-C) now being introduced by Fujifilm and you will see that they are back in the hunt for finding a niche in the digital market. This is their first offering in over 6 years, so they will need time to establish their reputation in this type camera.http://www.dpreview.com/products/Fujifil…
Fujifilm never was an important camera manufacturer, and they still aren’t despite the X10, X20, X100 and now the X100s, nor had they even pioneered those particular types of cameras in the first place. They merely capitalized on vintage style with those models, and improved upon the basic concept of the Leica rangefinder in a digital camera. And Fuji’s DSLR’s were Nikon clones, actually. They never designed a camera on their own outside of compacts until the X series. Early on, they joined the compact digital camera industry along with virtually every other unimportant camera manufacturer you’ve never heard of that had a significant presence in photographic industries not tied to cameras (film, print, and industrial optical systems), like Kodak and Polaroid. While the move to digital was seemingly a matter of evolution for a company like Polaroid, the fact that the kinds of manufacturers most people would associate with digital imaging technology like Sony, for example, along with the more mainstream manufacturers like Nikon and Canon had already built the majority of the marketshare in the industry. There wasn’t enough name recognition for Polaroid to compete. It’s that simple. They too found a way to survive in a manner of speaking, and Kodak maintains its industrial imaging business and supply many digital camera manufacturers and other hardware manufacturers like HTC and Motorola with their image sensors. And now Fujifilm is making a pretty impressive mirrorless system, which while I say I’m impressed, I wouldn’t go so far as to say it’s a well kept secret, as an alternative to a system like Nikon, which I know to be virtually bulletproof. Do I think Fujifilm is underrated? I can’t say that I care enough to wonder, to be honest. It is what it is. The best kept secret is still skill behind the camera, whichever brand is in the photographer’s hands.
I’ve never used one so I can’t say from personal experience, but I have heard that they are more than under rated.
Canon and Nikon have the market because they pay for it. As I understand the situation, Fuji lets the competition pay for their marketing, and they use their products and followers (and I don’t mean Twitter) as a marketing plan all on it’s own.
They don’t currently make a D-SLR. Only bridge cameras & point and shoots.
Actually, some Fuji bridge cameras are better than a few Nikon / Canon have out.
You find them in any store; they took their own way, they know what they do
their top of the line pro dslr’s are very under rated, their compacts and bridge cameras are about where they should be