The Xperia Z is top notch, with better build quality than Samsung. Is it a lack of marketing that Sony is trailing behind Samsung?
Posted on June 3, 2013.
The Xperia Z is top notch, with better build quality than Samsung. Is it a lack of marketing that Sony is trailing behind Samsung?
The secret to out producing your competitors in the marketplace of smartphones, is appeal. Although you claim this Sony model Xperia Z is top notch; it only is accessible to a small percentage of the overall market. Its appeal must reach the entire spectrum of smartphone owners; and those willing to part with their hard earned cash. Both Apple and Samsung offer such qualities. Afterall; Apple perfected and set the bar as far as smartphones. Others are only just catching up; and retain a smaller percentage of the market.
Um, maybe because that’s simply an opinion on your part. I don’t have a dog in the fight either way, but unless you have some empirical evidence to prove your assertion, you’re point is pretty empty. That being said, even if you’re right, maybe Sony just isn’t currently doing as well marketing their products.
Probably a lack of marketing.
the phone industry is locked with so many long term contracts those who aren’t vested in the game are kinda locked out.
Marketing
Market Penetration
Market Oversaturation
Price Point
Nonexistant Vendor/Carrier Alliances
NOKIA
Because that’s your own opinion and has nothing to do with POLITICS. Shoo.
People go for what’s mainstream.