Tag Archive | "brainstorming"

Brainstorming Ideas For A Business Ethics Paper Where A Geologist “steals” Money From A Client?


So here’s the hypothetical case study:
An old woman thinks that her land is rich in gold and can be sold for lots of money. she hires a geologist to check out her land and it turns out that there is no gold, but instead a lot of oil (which she is unaware of). the old woman would like to sell her land for a fair price so she can give the money to her children/grandchildren, but the geologist would like to buy the land from her for cheap so he can let a petroleum company dig oil there (he also has stocks in this company). should the geologist tell the old woman about the oil, or should he keep it a secret then buy the land for way less than it’s actually worth?
So far I thought of:
No – Deontology
deceiving her fails at least two of the three categorical imperatives of Kantianism
Yes – Utilitarianism
he could make more money than the woman, and spend it more wisely/ spend it towards humanitarian efforts instead of letting the old woman’s relatives have it (who knows what they would use it for?)
I also need to bring in a few of: Corporate Social Responsibility, Marketing, Financial, Law, and Environmental Ethics. I feel this is part that I’m having trouble coming up with ideas.

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Powerful Keyword Research Tips – I’ll Tell You the Correct Way to Do Keyword Research!


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Hey Joseph Here,

So yup, there’s no way around it – keyword research is the foundation of every good affiliate marketing business. It doesn’t matter if you’re an organic search guru or a PPC baron, you’d better be able to pinpoint the keywords that matter and become competitive for them as fast as possible.

I’ll admit that when I got started, keyword research was always at the bottom of my to-do list. I almost never seemed to get to it on time. That’s obviously changed over the years, because to be a true super affiliate, you’d better have some fantastic keyword lists.

So, for all the marketers out there who don’t know where to start with their keyword research or who do but dread doing it, here are some tips that I’ve been using for some time now to great effect.

Basic Research

To get started, you need to do some basic research. You probably have a very rough idea of what people are searching for – the simple keywords that every good marketer pinpoints early on. But, that initial list is the same as brainstorming for a novel. Sure, you have a rough outline, but you still need to sit down and write the thing.

I like to get started in the Google Keyword Tool – it’s free, easy to use and has a decent amount of data to draw from. Like most free keyword tools it’s not 100% accurate and is based on PPC data, so if you’re working on an organic campaign, it’s not going to be exactly what you’re looking for, but it’s a good start.

To get started, you can use Google Keyword Tool and enter a basic term or phrase into the search tool. You can enter multiple terms, but for now, just one will do. I’ll use “lose weight” as an example. The top level of search results will be terms that use the basic term, and will include things like:

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