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In affiliate marketing sometimes it is not an option to drive traffic straight to the affiliate link. Such cases include:
1. Driving traffic from Google AdWords,
2. Direct linking is not allowed by the product owner or the advertiser, and
3. When the market is so competitive that you need to make the most out of each visitor in order to be profitable.
In such cases an affiliate marketer will need to send the traffic to a buffer page or website. Even if direct linking is an option, it is your best interest to build a website using the data you collected from direct linking in order to maximize your earnings.
Affiliate marketing is not just a way to make money on the Internet, it is a real business if taken seriously enough. And to build an affiliate marketing business you need to build a list of potential and current buyers, and make sure you made all the possible efforts to get them to buy your recommended products. And this can only be done when you send the traffic to your own website: the “buffer” website.
The job of the buffer page is to:
1. Presell the buyers so that when they land on the sales page they are prepared to pull out their credit cards and place the order.
2. Provide a medium to collect the emails of those potential buyers so that you follow-up with them with more preselling material to increase your chances of making a sale.
In any form of marketing on the Internet, building a list of potential and current customers is the most important activity that a marketer should do. This list is the most valuable asset that:
1. Can make you money on demand by sending promotional emails to your subscribers, and
2. No one can take it from you. You have already paid for bringing these visitors to your site. If you let them go, even if they buy, you are leaving money on the table. Collect their emails in a legit way and you can resell to them later.
Formal affiliate marketing training, unfortunately, doesn’t exist. The good news is that I have a completely free affiliate marketing training series posted on my website: http://marketing-online-101.com where I explain it the way I do it.
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