Affiliate Marketing Secrets

I know someone who has trained for a dozen different jobs in the last 10 years. Real Estate, heating/air, auto glass repair, even construction/plumbing. He has had 5 jobs in the last three years, none for more than 3 months, and only one of those jobs were one that he had trained to do. The thought of having a boss, or someone telling them what he has to do is appalling to him. Recently he just put about $70,000 into starting a new ‘niche’ career and less than 3 months of finishing ‘training’ he changed jobs again and completely gave up the previous job he had just finished training for. This person has also been engaged for the past 8 years, and keeps changing his mind on when/where/how they want to get married. They also have a tendency to over feel other people’s problems, often “fixing” things for other people without being asked, and inadvertently causing more issues, he doesn’t feel guilty about (“someone had to do it”). He has a vigilantly sense of heroism, and believe that Justice is best doled out by him, because he knows whats best. He sees the world in black and white. You are either good or bad, and he has no sympathy for people who are “bad” regardless of circumstances. He believes that he has never done wrong. He is a 29 year old Virgin. Has never done drugs, been drunk, been arrested, or eve so much as kissed his fiancee. He believes that “rightness” entitles him to judge what is right and wrong. He believes single mothers only raise rapists and serial killers, because children can’t get what they need. That women who are single should give their children up for adoption if they are under 3 and their spouse dies, to give them the chance to grow up with two parents. Any mother who doesn’t “must secretly hate their children” and he will look into and/or exaggerate circumstances to try to have the child taken because he believes he is doing the world a favor and saving this child from an “obvious criminal and maladjusted” future. During sad situations, or hearing about sad things that happen to others, he often sobs uncontrollably. He is, by far, the most extreme person I have ever met. What do you think could be causing such strong behavior?

I have a web business with about a half dozen monthly customers who pay an average of about $20 a month for retail sites I set up for them. They could have signed up online and used the online tools I made a vailable to create the sites themselves, but chose for me to do it instead. I want to attract people to sign up for my web hosting business online, and create their own sites without my direct help, which would save them money, but I question whether people are reluctant to do this, considering there are other tools out there that are cheaper. I have a niche market I want to target, and this market is typically not technical-savvy.
How can you achieve a scalable operation without spamming your friends and family into thinking you are a crude self-promoter?
Do people really want to pay to host their own websites when there are free tools out there?
How much of a market is out there, and in what niches?
Do Google adwords really get results you can measure or do you just have to accept that they have to be part of your marketing matrix, a part you can’t measure results from?
Are there other tools out there – technical or other?