Posted on 11 March 2013. Tags: 1950's., Edsel, failure, ford, Late, Many, Sold, Such
It was not a bad car, my grandparents owned one and were happy with it. The problem was marketing. Ford perceived that their was an open market segment between their mid-priced Mercury and luxury Lincoln lines, sort of like Buick in the GM line. Ford also wanted a dealer network of similar size to GM and Chrysler.
The niche never really existed as the Mercury and Lincoln lines covered that price range. Ford didn’t eliminate high-line Mercurys or lower-line Lincolns, fearing harming their existing dealer network. Most Ford dealers sold Edsels as a companion line to either Mercury or Lincoln. Buyers preferred to purchase cars with a known name and reputation. Also styling was somewhat unfortunate, the “horse collar” grille was ridiculed by some.
Sales figure never reached corporate expectations. The brand was dropped in the 1960 model year. Production figures were about 68,000 for the 1958 model year, 45,000 for 1959 and only 2800 for 1960. Ford cancelled production shortly after introducing the 1960 models.
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Posted in Affiliate Marketing 101
Posted on 11 March 2013. Tags: 1950's., Edsel, failure, ford, Late, Many, Sold, Such
It was not a bad car, my grandparents owned one and were happy with it. The problem was marketing. Ford perceived that their was an open market segment between their mid-priced Mercury and luxury Lincoln lines, sort of like Buick in the GM line. Ford also wanted a dealer network of similar size to GM and Chrysler.
The niche never really existed as the Mercury and Lincoln lines covered that price range. Ford didn’t eliminate high-line Mercurys or lower-line Lincolns, fearing harming their existing dealer network. Most Ford dealers sold Edsels as a companion line to either Mercury or Lincoln. Buyers preferred to purchase cars with a known name and reputation. Also styling was somewhat unfortunate, the “horse collar” grille was ridiculed by some.
Sales figure never reached corporate expectations. The brand was dropped in the 1960 model year. Production figures were about 68,000 for the 1958 model year, 45,000 for 1959 and only 2800 for 1960. Ford cancelled production shortly after introducing the 1960 models.
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Posted in Affiliate Marketing 101
Posted on 27 October 2012. Tags: Adsense, amazon, com, Domain, ford, ford truck accessories, Purchased, site
if I used this url as an adsense site? The site would also be selling Ford truck accessories through Amazon or some other supplier as an affiliate.
Posted in Featured Articles
Posted on 11 November 2010. Tags: Example, ford, gm, Googleand, Marketing, marketing plan, marketing plans, Mart, Plan, previous years, wal mart
I want to have marketing plan of big companies (like wal-mart,ford,GM,Googleand etc.) If these documents are secret, their plans in previous years is interesting for me too, for example Wal-Mart’s marketing plan in 2002 ! where can i find them ?
Posted in Affiliate Marketing 101