Posted on 10 November 2012. Tags: boston headquarters, Challenger, concession speech, election, fast paced environment, google analytics, human brains, massive undertaking, mitt romney, number crunchers, ORCA, project orca, Very, victory, volunteer troops
his computer models showed him he had over 300 ev – wow – more delusional than I would thought; Republicans asking Republicans how it is going and everything said on target. Wow – he believed it. SO glad he is not the commander in chief; so VERY VERY glad
Analysis: Why Mitt Romney may have taken so long to concede
By Vera H-C Chan | Yahoo! News –
Mitt Romney Delivers Concession Speech
ABC News Videos 0:00
GOP presidential candidate ends political career with a speech promoting the end to partisanship.
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Challenger Mitt Rommey reportedly only wrote a victory speech for Election Day, so revisions would have taken some time. But did the obsession with polls and tracking also delay his concession?
In an election season dominated by names like Gallup, Rasmussen and Nate Silver, the Romney number crunchers had their own methods. A campaign release described Project ORCA as a “massive undertaking” involving nearly 35,000 volunteers and designed to “conduct the world’s largest exit poll” and win the White House.
The project operates via a Web-based app volunteers use to relay the most up-to-date poll information to a “national dashboard” at the Boston headquarters. … Another key component to Project ORCA is state-of-the-art dashboard. For the past several months, a “brain” has been built into this dashboard and it will take in, analyze and recommend actions on the millions of pieces of incoming data. In the fast-paced environment of an Election Day command center, having this programmed “brain” will alert decision-makers to key findings and suggest reallocation of resources.
The human brains behind that brain came as a result of what Slate reported as a “summertime personnel spree” that included engineers who used to work at Apple, Google Analytics, Omniture and even Overstock.com, as well as “commercially available services.”
The success, though, would have to depend on volunteer troops united by a Web-based smartphone app. Romney himself called these forces, armed with the technology, an “unprecedented advantage on Election Day.”
This faith in algorithms led Romney for President communications director Gail Gitcho to tell PBS, “At 5 o’clock, when the exit polls come out, we won’t pay attention to that … We will have had much more scientific information just based on the political operation we have set up.”
Political campaigns these days live or die by the analytics, and PBS pointed out the marine metaphors carried over to the Obama camp, which nicknamed its process Dreamcatcher and Narwhal, and then shifted to a vote-tracking system named—of all things—Gordon. Yet an Obama spokesperson also cast doubt on the opposing party’s strategy, telling the Huffington Post, “In a national campaign, what additional things are the headquarters really going to do to move resources … ? Will an additional auto-call last minute really make a difference in a market like Northeast Ohio, which has been saturated for three months full of auto-calls?”
Related: Smaller swing states do in Romney as game changer
Had Project ORCA succeeded, it would have been lauded as the ultimate voter-turnout tool. But the expected long-drawn-out fight had been called well before midnight East Coast time by several networks, including Fox News. It would take an additional 90 minutes or so before the challenger conceded at 12:55 a.m., but the shock still lingered not only over the loss, but also over Orca’s failings.
Some Romney aides were surprised, too, especially since they had put an enormous amount of effort into tracking the hour-by-hour whims of the electorate. In recent weeks the campaign came up with a super-secret, super-duper vote-monitoring system that was dubbed Project Orca. … Early in the evening, one aide said that, as of 4 p.m., Orca still projected a Romney victory of somewhere between 290 and 300 electoral votes. Obviously that didn’t happen. Later, another aide said Orca had pretty much crashed in the heat of the action. ‘Somebody said Orca is lying on the beach with a harpoon in it,’ said the aide. (Nov. 7, Washington Examiner)
The analyses of why Romney lost are already in full gear. Somewhere in that postmortem will be a prolonged debugging session.
Posted in Affiliate Marketing 101
Posted on 26 October 2011. Tags: account functions, account question, adwords google, click, Clickthrough, com, course c, course question, Date, Google, google analytics, google searches, language preference, Number, policy websites
Question: 1
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
Question: 2
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Question: 3
Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?
a. Online
b. Course
c. ecourse
d. Cheap online course
Question: 4
According to Google’s double-serving policy, websites are disallowed from:
a. creating more than one AdWords account featuring the same business or keywords
b. creating more than one AdGroup featuring the same business or keywords
c. creating more than one Ad featuring the same business or keywords
Question: 5
What is the correct way of calculating the CTR (Clickthrough rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
Question: 6
State whether true or false.
If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.
a. True
b. False
Question: 7
Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clickthrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clickthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Choosing specific keywords will result in higher clickthrough rates.
Question: 8
Which of the following statements about campaign dates is correct?
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default, AdWords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end date has been specified.
Question: 9
Is it possible for you to limit the number of impressions you will allow per month for a particular campaign?
a. Yes
b. No
Question: 10
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Because Adwords is applying a discount on the total billed clicks displayed on the content network
Question: 11
Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
Question: 12
The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
Question: 13
Is it possible to set a maximum CPC (cost per click) at the Ad group level?
a. Yes
b. No
Question: 14
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Question: 15
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
Question: 16
State whether true or false.
A CPM pricing model means advertisers pay for impressions received.
a. True
b. False
Question: 17
This question is based upon the figure shown below
Question:
In the above ad, how can you make visitors reach hairloss.com/signup?
a. By adding hairloss.com/signup in the ad copy
b. By changing the display URL to hairloss.com/signup
c. By changing the destination URL to hairloss.com/signup
d. By hyper linking the ad title to hairloss.com/signup
Question: 18
State whether true or f
Posted in Affiliate Marketing 101
Posted on 23 October 2011. Tags: account functions, account question, adwords google, click, Clickthrough, clickthrough rates, com, course c, course question, Date, google analytics, google searches, language preference, Number, policy websites
Question: 1
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
Question: 2
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Question: 3
Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?
a. Online
b. Course
c. ecourse
d. Cheap online course
Question: 4
According to Google’s double-serving policy, websites are disallowed from:
a. creating more than one AdWords account featuring the same business or keywords
b. creating more than one AdGroup featuring the same business or keywords
c. creating more than one Ad featuring the same business or keywords
Question: 5
What is the correct way of calculating the CTR (Clickthrough rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
Question: 6
State whether true or false.
If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.
a. True
b. False
Question: 7
Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clickthrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clickthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Choosing specific keywords will result in higher clickthrough rates.
Question: 8
Which of the following statements about campaign dates is correct?
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default, AdWords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end date has been specified.
Question: 9
Is it possible for you to limit the number of impressions you will allow per month for a particular campaign?
a. Yes
b. No
Question: 10
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Because Adwords is applying a discount on the total billed clicks displayed on the content network
Question: 11
Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
Question: 12
The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
Question: 13
Is it possible to set a maximum CPC (cost per click) at the Ad group level?
a. Yes
b. No
Question: 14
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Question: 15
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
Question: 16
State whether true or false.
A CPM pricing model means advertisers pay for impressions received.
a. True
b. False
Question: 17
This question is based upon the figure shown below
Question:
In the above ad, how can you make visitors reach hairloss.com/signup?
a. By adding hairloss.com/signup in the ad copy
b. By changing the display URL to hairloss.com/signup
c. By changing the destination URL to hairloss.com/signup
d. By hyper linking the ad title to hairloss.com/signup
Question: 18
Posted in Affiliate Marketing 101