Affiliate Marketing Secrets

Like, seriously? It makes absolutely no sense as to why such a “might and powerful” organization would want these two. And if they were, would the Illuminati really want these guys to throw up the signs to expose the fact that they’re in a “SECRET” organization that nobody knows about. If they were this powerful, we wouldn’t know anything about them, right?
I don’t deny the fact that they could possibly exist but I don’t understand the reasoning. Can anyone explain why public figures would use a secret organization’s hand signals only to deny that they’re affiliated with it. What’s the logic behind this?

Now it was the old
man who wanted to stick with Vic and Roger and it was the kid (by this time forty years old) who
wanted to jettison them, arguing with some logic that it would be madness to hand their account over to a
two-bit ad agency six hundred miles north of the New York pulsebeat. The fact that Ad Worx was
affiliated with a New York market-analysis firm cut zero ice with the kid, as it had cut zero ice with the
other firms for which they had put together campaigns in the past few years.