Affiliate Marketing Secrets

Entrepreneurial twentysomething Clay Walker, co-owner of The Emerald Planet with Scott Fletcher, agrees. “I think there is a huge void in the lunch segment between fast food and fine dining,” he says. “That’s the void we’re trying to fill, because people are looking for value, healthfulness and portability. Now people can get quality food for just a dollar or two more than they’d pay for fast food — I think that’s what people are really excited about.”
Wrap purveyors are banking on taste-bud tedium, heightened healthfulness and the relentless rat race to help them carve out a new niche. The way they see it, wraps-designed for ultimate eye appeal with their colorful green-spinach and red-roma-tomato tortillas and their exotic, flavorful fillings-will banish the mealtime blahs. “We offer our customers the possibility of finding something different day after day,” says Fletcher. “They can eat Thai food one day, Chinese the next and Jamaican the day after that, and the only thing that binds these meals together in any way is that they are all wrapped in a tortilla.”
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