Affiliate Marketing Secrets

I would really love to have an ice cream shop. Well, everybody loves ice cream…who doesn’t? I’ve tried making my own simple ice cream at home using simple recipes but i was wondering if other ice cream parlors has their own “more-complicated-secret” recipes? I want to know everything from the start as in the marketing strategies, what would i need to have in my shop, the business plan etc. It will be great to hear from someone who is very good in business. Thanks!

I want to have marketing plan of big companies (like wal-mart,ford,GM,Googleand etc.) If these documents are secret, their plans in previous years is interesting for me too, for example Wal-Mart’s marketing plan in 2002 ! where can i find them ?

Even before humans entered the scene, many species of plants and animals were extinct and have been going extinct ever since the first organisms evolved on Earth. New ones constantly are evolving to fill niches and adapt to changing environments. Why are we even concerned about endangered species? If one species goes extinct won’t another replace it? Do we need all of these species anyway? Should humans have the right to inhabit anyplace we want to without worrying about which little animal/plan/fungus we trample?