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Affiliate marketing is a profession. Just like any marketer, a professional affiliate marketer should be prepared to promote just any product without prior experience with the related market. Sometimes it is a way to meet your monthly cap, you need to win a contest, or you find an under-promoted product that corresponds to a huge market but you just don’t understand why it is neglected. As you might have already learned, finding the market should be done before finding the product. In our case we just have to invert the process and do it backwards in this respect.
First of all, and before you start bidding on keywords or buying traffic, we need to have an idea who needs this product. Say you are stuck with a hosting offer and you want to promote it because of the high commission but you’d never been in the hosting market. You’ll need to come up with an idea about who might need hosting? Say you picked small businesses, network marketers, and a student union. Now you have to take them one by one and find out more about each market.
Once again, say you want to get small businesses to buy hosting from you. Divide that category into businesses that already have a website and those who’d never had one before. To approach the first group you need to investigate about their current hosting company and make sure that the company you are promoting is offering more, like more space, more bandwidth, easy to use, harder to hack… etc. If you can as well save them money your chances of getting them to transfer to buy your offer will be higher.
Since you are doing every thing online you’ll need to build a buffer website and make one page target small businesses with hosting with company A, another page for businesses with company B, and so on. Then get each group of companies to see their corresponding page. You can do that via email marketing (not spam marketing) or by advertising a survey page that includes questions about their current hosing and how satisfied they are. Let the survey take them to corresponding page on your buffer website.
Those who’d never had a website before require a different approach. They need to know first what they are missing for not having a website. Those businesses can be reached offline by phone. As you see, if you do your homework by knowing more about the market you can still promote any product. And your start point is: Who needs this product? Tailor your promotion to fit with your market, and pick the traffic that suits your market.
Formal affiliate marketing training, unfortunately, doesn’t exist. The good news is that I have a completely free affiliate marketing training seris posted on my website: http://marketing-online-101.com where I explain it the way I do it.
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