Affiliate Marketing Secrets

Hum 206: Introduction to television Art
1. What are the social impacts of advertising referred to by economists and critics?
A. Externalities
B. Internalities
C. Commercials
D. Negative outcomes
2. Scheduling practices rely most heavily on
A. availability of the actors.
B. completion of filming.
C. past scheduling failures.
D. viewing habits of the audience.
3.Many reality shows use what kind of format, which actively contributes to their success?
A. Romance
B. Competition
C.Mystery
D. Crime Solving
4. Broadcasting is defined as?
A. a process that modulates radio waves to transmit images and sounds.
B. a process that issues programs to various networks.
C. a process that sells advertising time slots.
D. a process that organizes which cast will be assigned to a program.
5. What are the most powerful distributors in television?
A. TV channels
B. Affiliates
C. Cable TV
D.Networks
6. What is the most risky facet of the television industry?
A. Finding quality actors
B Broadcasting to an audience
C Trying to boost ratings
D. Creating a new program
7. What always ranks as one of the highest-rated programs of the year?
A. The Academy Awards
B. The Super Bowl
C. The MTV Movie Awards
D. Dancing with the Stars
8. The era that marks the emergence of television, lasting from the mid-1940s to the mid-1980s, is called
A.The Multi-Channel Era.
B. The Convergence Era.
C. The Multi-Generational Era.
D. The Classic Network Era.
9. Which of the following is NOT considered a technique in television advertising?
A. Emotional associations
B. Utopia
C. Discontent
D. Dysfunction
10. Ownership in the media industry has become increasingly more complicated because of
A. the decline of conglomerations.
B. the rise of horizontal integration.
C. the dominance of oligopolies.
D. the success of very few shows.
11. Which show became a mainstream hit due to “digital convergence,” which allowed for more widespread exposure and viewing?
A. Lost
B. Miami Vice
C. Friends
D. Grey’s Anatomy
12. What is the primary role of the production company?
A. Hire actors for a show
B. Manage the creative process
C. Organize the time slots for programs
D. Transmit to the airwaves
13. The process of broadcasting programs changed dramatically with the emergence of
A. VHF and UHF.
B. CATV.
C. FCC.
D. DVR.