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Affiliate marketing involves 3 main activities: finding buyers, finding the products that they want, and bringing the two together. During the process of finding the buyers, an affiliate marketer is supposed to gather enough information to know what exactly do they want. This piece of information is the first guide on how to find a good product to promote.
The Product Itself:
The main reason you might consider promoting a product as an affiliate is that this product provides the solution that the buyers are looking for. If you can’t try it yourself search for people who did and make sure it really provides the value your buyers are looking for.
The Sales Page:
Whether it’s a long sales page or just a short description, make sure it displays that particular thing that your buyers are looking for. If they can’t see it in the sales page you’ll have a hard time selling it to them.
Another thing to look for is a professionally designed and written sales page. Nothing is more turning off than finding advertising or low quality graphics on the sales page.
Affiliate Networks Vs. In-House Affiliate Programs:
Affiliate networks, like ClickBank and Commission Junction, play the role of the organizer of the affiliate marketing process for both the vendors (also called advertisers) and the affiliates (also called publishers). The network guarantees that affiliates get the agreed upon commission, and that the advertisers get value for their money by monitoring fraudulent activities of some affiliates.
In-house affiliate programs, on the other hand, are run by the advertiser. Some advertisers are reputable, like Amazon and eBay, and are going to pay you if you generate a successful sale. Others will never pay you as long as they can get away with it.
So, if you are just starting stick to the big names and reputable affiliate networks. Fraud and the lack of accountability could cause you to work hard to generate the sales for the advertiser to get denied your commission at the end just because they can do it without being caught. The is the dark side of affiliate marketing that you don’t want to deal with.
Continuity:
Continuity means that the buyers get billed on regular intervals after the primary purchase. Only promote such products or services if you are going to be paid for this rebilling, and if it is very clearly stated, and is expected by the buyers, as in the case of paid subscriptions and memberships. On the other hand, if this continuity is hidden in the fine print and your buyers are not expecting it then stay away from it as it is most probably a fraud. Some advertisers (or vendors) do it in purpose. You don’t want to be a part of this.
Your Commission:
Sometimes this part is usually not well calculated by beginners in the affiliate marketing business. Sometimes you can find the buyers and do your search for a product, but the only product you find is paying $3 per sale or action. Make sure you don’t pay more than you get.
Formal affiliate marketing training, unfortunately, doesn’t exist. The good news is that I have a completely free affiliate marketing training series posted on my website: http://marketing-online-101.com where I explain it the way I do it.
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