Affiliate Marketing Secrets

I decided to conduct my own examination.
I just listened to a 2 hour block of the Rush Limbaugh show on his San Francisco affiliate, Talk 910 AM.
In as liberal of a city as there is, in that time, Rush had 31 paid advertisers and 7 PSAs (Public Service Announcements). Only 1 paid ad was a campaign ad. All the other paid ads were from actual sponsors, including H&R Block, Toyota, Comcast, Lifelock, and numerous local sponsors. Nobody selling gold for some reason.
Yes, in 2 hours, there were probably an extra 3 or 4 PSAs. Hardly enough to put Rush out of business.
Yet if you listen to the Left, you’d think Rush is on life-support.

Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising.
This is really big as far as money goes. I am sure Rush can survive but at what cost. Is this going to cost the show many many millions of dollars?