Affiliate Marketing Secrets

I have a start-up and for the first time I am sending out marketing/media kits to about 80 businesses, and I’ve read that it’s lame to address them to “person in charge of purchasing” or “Buyer”. I instead should be finding out who the buyer is and addressing them personally.
The problem is that leaves me calling about 80 businesses to inquire about who their buyer is, and the problem on top of that is that I hear it’s hard to get an actual buyer’s name out of whoever answer the phone. Apparently it’s top secret information, and people like me need it, so a I’m between a rock and hard place… ANY INSIGHT?
I’d greatly appreciate EXPERIENCED input/advice. Oh, and I should mention most of the businesses I’d be dealing with are bookstores, and poker retailers (mostly online poker stores)…. I say this because the businesses I’m looking at are not large corporations with headquarters, if this influences your advice.
Thank you in advance for any and all experienced insight/advice/comments/etc.
-Sandy

What is the best way to find a buyer’s name (for marketing kits)?
I have a start-up and for the first time I am sending out marketing/media kits to about 80 businesses, and I’ve read that it’s lame to address them to “person in charge of purchasing” or “Buyer”. I instead should be finding out who the buyer is and addressing them personally.
The problem is that leaves me calling about 80 businesses to inquire about who their buyer is, and the problem on top of that is that I hear it’s hard to get an actual buyer’s name out of whoever answer the phone. Apparently it’s top secret information, and people like me need it, so a I’m between a rock and hard place… ANY INSIGHT?
I’d greatly appreciate EXPERIENCED input/advice. Oh, and I should mention most of the businesses I’d be dealing with are bookstores, and poker retailers (mostly online poker stores)…. I say this because the businesses I’m looking at are not large corporations with headquarters, if this influences your advice.
Thank you in advance for any and all experienced insight/advice/comments/etc.
-Sandy

To my understanding, Enron was a thriving company. It expanded into other industries. To sustain it’s growth , however, Enron began borrowing money and had serious debts to pay. The company decided to hide this fact because it would make the stock look less valuable. They also began offering secret information to to large potential investors which was illegal. And to top that off, the CEO of Enron began to secretly sell his stock so that he doesn’t lose any money. The truth eventually came out and the company announced a loss of $638 million and the stock market fell drastically.
Now, who is Arthur Anderson and what exactly was his role in the scandal? I heard that his job was to ensure that potential investors could rely on Enron’s financial statements.
Any information regarding this case is appreciated ! (This is for an assignment). I can’t seem to find anything about Andersen on google :/
Thanks!