Posted on 01 March 2011. Tags: market, market segment, Marketing, mass, mass marketers, niche marketing, segment, target marketing, undifferentiated marketing, Venture
Mass marketers such as Target and Venture Stores often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A.Niche marketing
B.Differentiated marketing
C.Undifferentiated marketing
D.Concentrated marketing
D.Target marketing
Posted in Affiliate Marketing 101
Posted on 05 November 2010. Tags: billions of dollars, Capital, logical step, niche, offshoots, premiere resort destination, research, segment, Start, start up capital, tens, type, us population
For the past several months we have been doing a lot of research on a new type of escape resort will be a premiere resort destination, for a huge yet un-served market that is growing in size and spending every year. This is the largest single segment of the US population. Over 72% of the Americans make up our core demographic, they spend tens of billions of dollars. A resort that caters to their interests is the only logical step. There are many niche offshoots that can further expand the brand as well as increase return purchases. This Investment but a loan that I will pay back in full.
Posted in Affiliate Marketing 101