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Whether you are new to affiliate marketing or an experienced veteran you’ll be asking yourself this question at least occasionally; where to start? There are several ways to start affiliate marketing, but they all fall into one of two main categories:
1. to start with the product and try to find a market for it, or
2. to start with the market research, then find a product that fits with it.
Starting with the product might sound like the easiest way to go, but is not necessarily going to be easy all the way. You might find a great product that other affiliates are aggressively promoting, but if you target the wrong market you’ll not be as successful as you want.
On the other hand, starting with the market research might seem harder, but if it is done properly the rest of the process will be almost effortless. Here is why:
By searching the market and finding out what people want, you are getting the advantage of knowing your market better than most of your competitors. Thinking like a customer is the best way to do the market research.
During the market research process you’ll gather information about your market that only you can match with a product that fits with your market. And if done properly, the thirsty market will absorb your product like a sponge absorbs water.
There are several ways to do the market research for your affiliate marketing, here are 3 of the most effective ones as practiced by myself:
1. Watch talk shows, commercials, infomercials, and the news to pick up new ideas for markets to explore. Right down the broad terms (like “back pain”) in your list of potential markets that you’ll research later
2. Check Amazon and eBay for the hottest trends. This will give you an idea of what’s selling right now so that you tailor your market research around these items. Focus on “who might want to buy this product” and do your research on that basis.
3. Check your “Spam” or “Junk” folder in your email for what spammers are trying to promote. Take ideas from these emails, but you don’t have to promote the same products.
Formal affiliate marketing training, unfortunately, doesn’t exist. The good news is that I have a completely free affiliate marketing training series posted on my website: http://marketing-online-101.com where I explain it the way I do it.
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