Affiliate Marketing Secrets

I truly have so answer to this. WWE is in the mix of maybe taking the title off Punk and word has developed that they MAY draft him to Smackdown to increase starpower. I feel WWE has isolated it’s hardcore audience and by doing so, the casual fans are mostly left. 40 percent of the audience are women and children. They seem to only pop for Cena and Orton. What needs to change. I really don’t want to see Cena with the title at Mania, but it may just happen. I feel that this “sports entertainment storytelling” needs to stop. Cole is so annoying I have to either mute the tv. With his yelling, bashing, Twitter fetish, and him trying to be a heel, really makes me want to not watch. Also last week had a big game between the Steelers and 49ers. What ways do you feel may increase ratings, as of now, Punk is not the answer, and as much as it pains me, in the WWE’s mindset it’s hard to market him. Thoughts?