Getting into internet marketing is difficult, not because there is a lack of information, but actually the opposite reason – there is too much information floating around out there! With this information overload individuals become paralysed and unable to take action as their brains are cluttered with too many thoughts, ideas and questions. One of the prime factors in internet marketing success is the ability to sort through all the nonsense, find the valuable information and digest it.
So the question is; how can marketers cut through the hype and select the top products with which to educate themselves? The maxim ‘you get what you pay for’ holds just as true in internet marketing as in any other profession and so marketers serious about training themselves are happy to spend a lot of money on the latest tutorials and info-products for good reasons.
1. There will of course be exceptions, but a paid product will generally be more valuable than a free product. Free products by their nature, exist for reasons other than educating readers, or viewers. Now, there is nothing wrong with free information products, but they tend to be incomplete and the methods, hints and advice that they contain are read by thousands and thousands of people and so become ineffective and out-of-date very quickly. For real and proven methods marketers must go to the leaders in the field, but people who teach valuable methods always charge a premium.
2. There are many information products that are released each day claiming to teach the latest methods, the most lucrative techniques and be the most recent. However, often the only good thing about the product is the sales page! Marketers must be able determine whether the author of the product is offering good value to the customer. One way of doing this is to check the comments in the sales thread if the product is being sold in a forum, as well as checking the prior posts of the author to see if they seem to know what they are talking about. A person who has consistently offered useful information in a forum thread is likely to be supplying even better information in a paid product.
3. Everybody is looking for the shortcut to success, that one thing that will help us hit the bullseye. The truth is though; there is no secret to success online, just a lot of work and learning. If there is a secret, or short-cut, it is to get the best education and then act on it. A high-priced product will offer case studies of successful campaigns and will show in great detail what works and what does not work. Products like these will fast forward your learning and get you to a point of knowledge that would otherwise take many years to discover for yourself. The bottom line is that marketers need to purchase the best products, regardless of cost, that will boost their business
In summary; free information is always incomplete and generally so widely distributed as to be ineffective, reputations are important and when a good reputation is combined with a high-priced product one may assume that this is a quality product. The high cost of quality products is offset by the actionable information contained in the product and the results that it brings when implemented.
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